BUMBLE x LOVE ON A DIME

Bumble found that the (financial) pressures are becoming more and more real and the recent tax increase on restaurant food has had a significant impact on the life of singles, with more than 1 in 3 (42%) now cutting back on social activities such as going out to dinner. To bring this reality into life we created a 3 part campaign:
PART 1: Budget-friendly cooking workshop with Dalad Kambhu
PART 2: Games workshop with the dearest host Tsellot Melesse
PART 3: A book with many inspiring women voices to bring into life budget friendly dating ideas, through recipes, activities, and games.

ROLE & RESPONSIBILITIES

Managing teams for book creation

Alignment with designers, writers and printers 
 
Event management
for book launch
Talent management
Social Strategy and content calendar implementation
Social media management
Event photo productions

Editorial management 

Campaign analytics/tracking
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