CHARLI XCX x COVER STORY 

We successfully launched Zalando's franchise, Cover Story, featuring the dynamic and multi-talented Charli XCX. This campaign included a high-impact photo and video production, capturing Charli’s bold and eclectic style in a series of visually striking assets. The campaign was amplified across social media, showcasing the collaboration between Zalando and the artist to engage with a wide audience. By blending music, fashion, and digital storytelling, we created an unforgettable launch that resonated with both Charli XCX’s fans and Zalando’s customers, solidifying the franchise's cultural relevance and expanding its reach in the fashion space.

ROLE & RESPONSIBILITIES

Working alongside strategy and creative teams to define ‘franchise’ content
 
Launching ‘franchises’ Cover Story formats across all EU markets
and social channels
Brand Identity development for each franchise incl. logos, color schemes, formats
 
Strategy coordination and presentation

Media planning and social launch
Photo and video productions 

Talent management
Post production management for translations/localisations for 15+ markets 
 
Figma creation and management 

Graphic designer management 

Campaign analytics/tracking
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ELLESSE x TAILORS LAUNCH