STUSSY x DRIES VAN NOTTEN MATCHAMING

Facilitated the collaboration between Stüssy and Dries Van Noten by strategically aligning two seemingly opposite brands to create a unique and unexpected partnership. Our team outlined the strategic benefits of merging Stüssy’s streetwear influence with Dries Van Noten’s avant-garde luxury aesthetic, demonstrating how their contrast could drive cultural impact and commercial success. We coordinated key discussions between senior stakeholders from both brands, fostering a creative dialogue that shaped the vision for the collaboration and laid the groundwork for a standout collection that blended heritage, craftsmanship, and contemporary style.