CLOSET CARE x ZALANDO

Zalando is a leading European online platform for fashion and lifestyle. In partnership with Highsnobiety, they launched ‘Statement’ an editorial hub with seasonal content with editorial and social reach extending to 15+ markets. Closet Care is a content series that empowers people to prolong the life of your wardrobe. This series is important because caring for your clothes shouldn't just be a chore, it should be a celebration of their longevity and the stories they hold. In a world where fast fashion often overshadows lasting quality, Closet Care empowers you to extend the life of your beloved garments by cleaning, mending and customizing them.

ROLE & RESPONSIBILITIES

Working alongside strategy and creative teams to define ‘franchise’ content  
Launching ‘franchises’ Closet Care story formats across all EU markets and social channels
Brand Identity development for each franchise incl. logos, color schemes, formats  
Strategy coordination and presentation 
Media planning and social launch
Photo and video productions  
Tiktok influencers management and content coordination   
Post production management for translations/localisations for 15+ markets   
Figma creation and management  
Graphic designer management  
Campaign analytics/tracking

CLOSET CARE x ZALANDO

ROLE & RESPONSIBILITIES

JAMESON x SOCIAL REVAMP