BEATS x HOE MIES

Collaborated with Beats to launch a dynamic partnership series with emerging German DJs, providing them with premium headphones and the support needed to organise live concerts. By fostering these connections, Beats helped amplify the voices of young artists, creating authentic brand experiences that resonated with music and culture enthusiasts. Through strategic planning and event execution, this partnership not only elevated the DJs' careers but also strengthened Beats’ presence in the electronic music scene.