GORILLAS x BERLIN BERLIN x AUGMENTED REALITY
& INFLUENCER PARTNERSHIPS

Gorillas became a key part of the Berlin x Berlin festival through a bold and immersive activation that blended technology, fashion, and community engagement. The integration featured an interactive AR experience, exclusive merch drops, and a city-wide takeover where all Gorillas delivery riders in Berlin wore custom-designed sweatshirts and tees, turning the streets into a moving showcase of the brand. To further amplify the campaign, we collaborated with influential Berlin collectives to generate buzz around a limited-edition Mate bottle, specially produced for the event. This multi-layered approach not only reinforced Gorillas’ deep connection to Berlin’s cultural scene but also positioned the brand at the intersection of tech, style, and urban lifestyle.

ROLE & RESPONSIBILITIES

Media plan coordination, content creation and optimisation 
Strategy coordination and presentation 
Design alignments for hoodies, tees, bags, Mate Bottle and merchandise  Hoodies/tees/bags production and distribution 
Online launch of products 
Offline launch of products 
AR experience creation management  
Crisis management  
PR coordination and amplification