GLENFIDDICH x GRAND COMPOSITION x NFT

Glenfiddich was the first in it’s market to enter the NFT space with a collaboration with Stephy Fung, a digital artist who re-imagined 3 bottle designed and created a crypto fashion collection. The 3 NFTs were auctioned and sold instantly. We donated the funds to charity.


ROLE & RESPONSIBILITIES

NFT strategy 

Media plan coordination and optimisation

Media agency coordination
Production of assets for Glenfiddich social channels 

We Transfer coordination and deliverables 

Talent management for digital artist 

Talent BTS content creation alignments 

Talent channels amplification 

Page build (website) alignment with tech and design experts
 
Charity donation research, coordination and execution

NFT coordination on Foundation and bidding plan

Carbon footprint alignment for minting and donations

Online launch

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