H&M x BLANK STAPLES

Blank Staples is a collection of hoodies, sweatshirts, sweatpants, and T’s designed by H&M. The brand identity, name, tags, strategy, and activations for Blank Staples were created by our team at Highsnobiety and launched worldwide in stores and online. To amplify the launch, we executed a multi-phase promotional strategy focusing on the high quality of the collection and its customization potential. This included collaborating with small businesses, gifting them products to personalize, and integrating PR efforts to drive awareness and engagement. By blending minimalist design with strategic storytelling, Blank Staples positioned itself as a premium essentials line that resonated with a global audience.