UNPACKED x ZALANDO
Unpacked is Stories on Zalando's TikTok-style green screen video where the presenter takes in key products, trends and personalities - and unpacks them into easy-to-consume content. Premium, insightful, well researched - but super easy to consume - content will give our customers and community context and “in-the-know” knowledge into what they are buying into.
ROLE & RESPONSIBILITIES
Working alongside strategy and creative teams to define ‘franchise’ content
Launching ‘franchises’ Unpacked story formats across all EU markets
and social channels
Workflow development and training new Project Managers
Creation of guidelines
Brand Identity development for each franchise incl. logos, color schemes, formats
Tiktok influencers management and content coordination
Strategy coordination and presentation
Photo and video productions
Post production management for translations/localisations for 15+ markets
Production team management
Figma creation and management
Graphic designer management
Campaign analytics/tracking
